Am Ball. Makers of memories.

Founded on passion

Am Ball (meaning “on the ball” in German) has a 25-year heritage working with the world’s top sporting competitions. Born from a passion for sport, they began by creating collectibles that preserve the memories of momentous occasions and beloved teams. We helped them build on that legacy, crafting a brand that elevates the care and craftsmanship behind every piece.

Founded on passion

Am Ball (meaning “on the ball” in German) has a 25-year heritage working with the world’s top sporting competitions. Born from a passion for sport, they began by creating collectibles that preserve the memories of momentous occasions and beloved teams. We helped them build on that legacy, crafting a brand that elevates the care and craftsmanship behind every piece.

Disciplines

Visual Identity
Verbal Identity
Packaging
Digital Design
Motion

Disciplines

Visual Identity
Verbal Identity
Packaging
Digital Design
Motion

Finding the perfect fit

We designed a monogram as a maker’s mark, a tribute to their heritage in metalwork. The identity celebrates the sports they create for, with a flexible monogram and pictogram system. A refined typographic approach and a pared-back colour palette bring an elevated feel, reflecting both the quality of their products and the prestige of the institutions they partner with.

Finding the perfect fit

We designed a monogram as a maker’s mark, a tribute to their heritage in metalwork. The identity celebrates the sports they create for, with a flexible monogram and pictogram system. A refined typographic approach and a pared-back colour palette bring an elevated feel, reflecting both the quality of their products and the prestige of the institutions they partner with.

Team

TRUE ARROW
Stephen Ong
Tim Williams

AM BALL
Charles Gottlieb
Edouard Gottlieb
Natasha Papst


Team

TRUE ARROW
Stephen Ong
Tim Williams

AM BALL
Charles Gottlieb
Edouard Gottlieb
Natasha Papst


Founded on passion

We designed a monogram as a maker’s mark, a tribute to their heritage in metalwork. The identity celebrates the sports they create for, with a flexible monogram and pictogram system. A refined typographic approach and a pared-back colour palette bring an elevated feel, reflecting both the quality of their products and the prestige of the institutions they partner with.

Founded on passion

We designed a monogram as a maker’s mark, a tribute to their heritage in metalwork. The identity celebrates the sports they create for, with a flexible monogram and pictogram system. A refined typographic approach and a pared-back colour palette bring an elevated feel, reflecting both the quality of their products and the prestige of the institutions they partner with.

Team

TRUE ARROW
Stephen Ong
Tim Williams

AM BALL
Charles Gottlieb
Edouard Gottlieb
Natasha Papst

Team

TRUE ARROW
Stephen Ong
Tim Williams

AM BALL
Charles Gottlieb
Edouard Gottlieb
Natasha Papst

"What really stood out was the way Tim took the time to listen and understand our story, building something that truly reflected who we are. The end result captures our history and ambition, while giving us room to grow into a brand that feels approachable, elegant, and true to our craft."

Edouard Gottlieb

Director, Am Ball

"What really stood out was the way Tim took the time to listen and understand our story, building something that truly reflected who we are. The end result captures our history and ambition, while giving us room to grow into a brand that feels approachable, elegant, and true to our craft."

Edouard Gottlieb

Director, Am Ball

"What really stood out was the way Tim took the time to listen and understand our story, building something that truly reflected who we are. The end result captures our history and ambition, while giving us room to grow into a brand that feels approachable, elegant, and true to our craft."

Edouard Gottlieb

Director, Am Ball

"What really stood out was the way Tim took the time to listen and understand our story, building something that truly reflected who we are. The end result captures our history and ambition, while giving us room to grow into a brand that feels approachable, elegant, and true to our craft."

Edouard Gottlieb

Director, Am Ball

Founded on passion

Am Ball (meaning “on the ball” in German) has a 25-year heritage working with the world’s top sporting competitions. Born from a passion for sport, they began by creating collectibles that preserve the memories of momentous occasions and beloved teams. We helped them build on that legacy, crafting a brand that elevates the care and craftsmanship behind every piece.

Founded on passion

Am Ball (meaning “on the ball” in German) has a 25-year heritage working with the world’s top sporting competitions. Born from a passion for sport, they began by creating collectibles that preserve the memories of momentous occasions and beloved teams. We helped them build on that legacy, crafting a brand that elevates the care and craftsmanship behind every piece.

Disciplines

Visual Identity
Verbal Identity
Packaging
Digital Design
Motion

Disciplines

Visual Identity
Verbal Identity
Packaging
Digital Design
Motion

©True Arrow 2025

©True Arrow 2025

©True Arrow 2025